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Course Detail: WBC1730 - WBC1730
BUILD YOUR FUNDER'S LOYALTY. The major fund-raising goal for any nonprofit organization should be to build a base of loyal, supportive donors. This is the most critical element of long-term fund-raising success. Nonprofits are not entitled to donor loyalty. Loyalty must be earned and how to build loyalty is learned. In this three-hour workshop you'll learn strategies and tools for cultivating relationships with donors and stewarding the relationships of donors to insure loyalty.

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